Mass Appeal

Mass Appeal

UNIQUE HISTORY
Mass Appeal was a leading urban style, design, and graffiti magazine of the 1990s. After its relaunch as a blog, Uncommon Union help transform their presence into a robust content channel featuring music, style, and more.

RICH CONTENT ASSETS
Mass Appeal’s video content featured leaders in music, food, fashion, film, and journalism. Developing better ways of showing and sharing content, rebuilding the site architecture, and redesigning content pages facilitated to dramatic audience growth.