REINVENTING MOBILE SHARING
FastCompany articles are frequently shared within organizations and professional communities. When Uncommon Union Labs was tasked with developing an iPad reader, we considered new ways for articles to penetrate organizational document sharing.
Although conventional sharing through social networks is an effective and popular means to distribute content, we felt the potential of new collaborative business tools remained largely unrealized. This consideration resulted in planning an iPad reader with deep Google Docs integration, an export to Apple Pages, and more.
The reader allowed free reading of the current online magazine, but also supported in app purchase of back issues. Magazines could be saved locally for offline reading. Like a personal, real world library, digital copies could be treated like intimate documents, marked up, copied, and even shared.