UU Labs played a key role in coordinating and supporting Its On U, an initiative including Luis Moreno-Ocampo, former Chief Prosecutor of the International Criminal Court, Kerry Propper, private banker and producer of Watchers of the Sky (a film about the origin of the genocide convention), Taylor Krauss, filmmaker and founder of Voices and Uncommon Union Co-Founder Elizabeth Schaeffer Brown. This work included the development of an online campaign and website targeting world leaders, UN Security Council Members, and concerned people around the world.
The broader campaign built a large international audience. Secretary of State John Kerry and other world leaders declared ISIS actions a genocide and the groups efforts were cited in the New York Times. The campaign directly supported Yazidi community members since nominated to receive the Nobel Peace Prize.