Laughing Man

Laughing Man

CELEBRITY BRAND
Uncommon Union has played an active role in building Hugh Jackman’s Laughing Man brand through film premiers, content creation, social publishing, web design, and press relations.

ECOMMERCE
As part of this role, Uncommon Labs developed a robust ecommerce and community-building platform. To differentiate the brand it was essential to showcase content, the story of its ethical manufacture, as a product feature. This focus require a new kind of online experience that combined social shopping and storytelling.