Microsoft

Microsoft

OVERVIEW
Convergence is Microsoft’s premier annual event bringing together the entire Windows ecosystem. This year, mobile played a key role and Uncommon Union was proud to work on the official Convergence mobile application.

CHANGING EVENT EXPERIENCE
The application was designed to provide attendees with conference information, networking, and real time updates. Deployment of the application represented an efficiency reducing the need for printed materials and subsequent waste. It also presented event attendees with a new platform to meet, engage, and schedule.

EASE AND EFFICIENCY
For an event with thousands in attendance, the smart use of technology represents one way business can create better, more convenient experience while reducing waste. With less clutter and a streamlined registration process, attendees were free to focus on the event and each other.

USER RETENTION
After the event, users could still get in touch, access information, and share content, making introduction and ideas easy to follow up on.