SOCIAL GAME CAMPAIGN
As a joint NASCAR and Office Depot promotional platform, the SLOBs Racing Game supported user registration and a viral email challenge in the service of multiple campaign goals.
The promotion allowed for product placement within game play, the integration of special offers, while participating users were eligible for prizes timed to coordinate with NASCAR events.
USER GENERATED CONTENT
The SLOBs Game series (Strange Little Office Beings) made use of user-created characters composed of Office Depot supplies. Users could submit photos of their creations for use in games.