Sony

Sony

HISTORIC CAMPAIGN
As one of our first projects,¬†Uncommon Union Labs introduced the first high resolution cameraphone to the North American market. To showcase the impressive imaging capabilities of the device, we developed the idea of a mobile photo blog before the term “blog” even existed.

TECHNICAL PROBLEM SOLVING
Engineering a realtime photo sharing technology at this time, required solving many new technical problems. Through a combination of cutting edge hardware and software, we allowed the capturing of events while they happened to distribute as “Roadside Postcards.”

ONLINE GALLERY
The complete photo journal, which followed the progress of a photographer visiting all 50 states, was published in an online gallery. The gallery entries noted the location, date, title, and description. The novelty of the project attracted regional and national press, awards, and exhibitions of the work.