MULTIPLATFORM BOOK LAUNCH
With the roll out of Viral Loop from Hyperion Books, written by noted journalist Adam Penenberg, we deployed complex Facebook and iPhone applications of the same name. Through data visualization, a prediction market power by InTrade, and sophisticated algorithms the applications illustrated how value is created in a participation-based economy.
Viral Loop demonstrated that users, by virtue of their engagement, are essentially valuable and not mere consumers of “free” services. The application, which doubled as a form of investigative journalism, received coverage in Publishers Weekly, The Wall Street Journal, The New York Observer, The Atlantic Monthly and Tech Crunch, as well as attracting a large install base.